Lake Geneva and Milwaukee
Fine Art Wedding Photography



Kelly Grace



Live out your creative dreams while experiencing more freedom, less stress, life-changing wealth, and a lasting legacy for generations to come.

You didn't follow your dreams to live paycheck to paycheck



don't have to be.



I need this!

You didn't follow you creative passion only to spend your days crunching numbers and praying that THIS month you'd make ends meet. And when it comes to things like taxes, ditching your 9-5, creating a budget, paying yourself, and saving? You'd much rather plan your dream getaway to the French lavender fields and deal with the money...some other time.

Instead of burning yourself out for basically minimum wage, there is a much simpler way to have an abundance of money in the bank + a stress free approach to your business' cash flow.

How would it feel to know your finances were working FOR you instead of against you?

Ready for your life to change?

"Hiring Kelly to walk me through the profit first method was truly a life-changing, business-changing, and overall GAME changing step I took to positively impact so the facets of my life"

— dolly

"I have a better understanding of where my money is going"

You don’t need to make more sales, work more hours, or make major sacrifices to start taking more money home. You already have everything you need to achieve the financial freedom you want, it’s just a matter of learning how to manage it. 

Your problem isn’t that you aren’t making money. It’s definitely not that you don’t know how to be amazing at your trade. The problem is that you don’t know how to keep track of and manage the cash flow in your business. And this is a skill you can learn much faster than you’d think

YOU CAN BE CONFIDENT IN YOUR FINANCES AND run a profitable business.

When you understand your finances, everything else falls into place.

but guess what...

A one-day intensive using the Profit First framework to help you set strong financial foundations for your business and finally PROFIT from your business success.



2-3 hour recorded zoom call

Your top 3 money questions

follow-up recap with recommendations

30 minute check in call two weeks later

This is a 2-3 hour intensive where we will cover the ins and outs of your business finances, connection to personal finances and strategize what you can do to maximize them both.

This is an intensive session that is great for those who want to mostly DIY, or need a ‘brain to pick’ on the best ways to move forward, untangle your business or move forward with any Profit First implementation.

By the end of this session, you’ll have your questions answered and a tactical plan that you can walk away and implement to increase your profitability, manage your finances with confidence and create better systems that will help you make the most of every dollar that comes into both your business and then your household.

To start this session, you’ll receive a questionnaire to help me learn more about your business, questions and the top 3 things you want to cover in our session.

  • First 20-30 minutes is me learning more about you, your business and your challenges

  • Next 15-30 minutes is understanding and setting some short and long term goals to help drive the decisions you make and steps you take

  • Remainder of the time is spent diving into your biggest challenges, allocating more time as needed to each or tying them together with proactive action steps to overcome them. 

let's break it down

One Day Intensive

Basic Outline

  • 2-3 hour recorded zoom call so you can rewatch and implement things we discuss

  • Your top 3 money questions

  • Talk through strategies and steps for you to implement

  • Follow up recap and recommendations

  • Follow up 30 minute check in call approximately 2 weeks after our session

  • As a bonus, you'll receive my training on the basics of profit first prior to our session.

What You'll Receive

Comfortably save for taxes so you're not surprised by an unexpected tax bill. 

How does this sound?

Understand what to do with every dollar that comes into your business.



the results you're going to get:

Make financial decisions with ease and confidence.


Pay yourself a consistent ‘salary’ on your terms.


Implement a plan to build up your business emergency savings account to recession proof your business.


YES, I'M in!


... and so much more!

How It Works

Ready to have more profit in your business? Great!! Head to my calendar and select a date that works for you!

Get On my Calendar

After you've selected your date, you'll complete the contract, pay the fee, and complete a questionnaire all about your business!

Complete the questionnaire

On the day of our meeting, we will cover your top 3 money questions and create a plan for your business going forward. I will send a follow-up email after the call with recommendations.

Meeting day!

Imagine how good it will feel to be able to focus on the areas of your business that you enjoy without constantly worrying about money. You’ll finally be able to find the mental space to tap into your creativity and create powerful new offers to help you achieve your goals. 

When your business finances are organized, not only will it give you peace of mind, but it will also allow you to take control of your personal finances. When you finally start to pay yourself the money you deserve, you’ll find time and space to work toward other personal goals that you never thought you’d have time for. 

Your business finances impact so much more than your business. You’ll be amazed at how finding clarity in your business finances can positively impact ALL areas of your life.

Once the financial stress and confusion are gone, you’ll be amazed at the growth you can achieve.

You're in the right place.

It’s not about how much money you make, it’s about how much you keep

Have an understanding of how to put profit first in your business.

Be excited to talk about and look at your monthly income + expenses.

Feel confident with your finances so you can make informed and wise decisions for your business and your life.

Pay down debt quicker than ever (and stay debt free!).

Take a bonus from your business every quarter.

Increase your revenue to ensure your business supports your life (& not the other way around!)

By the end of your intensive, you will...

BOOK A session

2-3 Hour recorded Zoom call

Your top 3 money questions



I'm Kelly, your new Profit First Coach.

It lights me up to teach entrepreneurs like you how to put profit first so you can afford the freedom, fulfillment, and stability you've been looking for. Because here’s one thing I know about you: You didn’t follow your dreams just to live paycheck to paycheck. Didn’t think so!

more about me

hi there!

I haven't always been a numbers person..

In fact, the only numbers I knew really well were the ones in red. Read: For years, I was deeply in debt. Student loans, cars, credit name it, I had it (and with a balance). 

For as long as I could remember, it had been my dream to take my photography business full time–but the “right” moment never seemed to arrive.

One day, everything clicked. A season of anxiety and depression hung over me like a dark cloud. Through the fog of burnout and daily exhaustion, I was reminded of what really mattered most: my family, my marriage, and my mental health. The cracks were showing, and something had to give. And there it was–the moment I had waited years and years to recognize. Everything was pointing to my full time job getting the axe.

In order to make it happen, I knew I had to figure out my financial future before leaping into the unknown, away from the comfort and safety of my day job. I made a plan to pay off all our debt, build an emergency savings, and have a funded owner's compensation account for myself. 

With the help of the Profit First Method, I was able to crush those goals and then some!

I've been exactly where you are. Juggling 4 kiddos, a full-time job, and my photography business all while wondering: Why am I working 24/7 yet not gaining any traction? 

Friend— I'm living proof. It doesn't have to be that way and I'm excited to show you how you can experience your own financial freedom, no matter what things look like for you right now.

but it wasn't always this way.

Making profitability a HABIT in your business

Create a business around your life instead of life around your business

Take home more money starting with your next client or coach

Erase all of your debts (and stay debt free!)

Create a system to pay yourself on a regular basis, even with a seasonal business

Make worrying about taxes a thing of the past

If you want THIS to be the year that you *finally* commit to:

book a session

This     for you if:

You’re a new entrepreneur wanting to set a solid financial foundation from the start

You have a complex business structure

You’ve been in business for years and know you need to get your finances in shape in order to grow and live your dreams


You’re overwhelmed with trying to save for taxes and pay all the things

It's probably       for you if...

You're not willing to put in the work to get your finances in order



It's probably
for you if...

You have business debt that’s holding you back and you want to get rid of it

You love having debt hanging around

Let's Do This Thing!


Why does profit matter?

Profit is important for a few reasons. One, without profit, what’s the point for your business? The main goal for any business owner should be to make more money. Profit is money. More importantly, it’s extra money that neither you, nor your business is relying on for optimization. You get to decide what to do with this extra money every single quarter to move you forward in your business, your goals and your dreams. Profitability in the long term also matters because it impacts whether a company can secure financing from a bank, attract investors or buyers eventually and it’s critical to growth.

Frequently Asked Questions

I’m new in business, I shouldn’t expect to be profitable yet, right?

Actually, this is one of the myths I hate the most. You’re new in business. You NEED to be profitable. When you’re new, it’s the perfect opportunity to set yourself up for long term success. It’s the perfect opportunity to create good habits. Setting yourself up with financial systems and foundations from the beginning is the best approach for longevity and truly building the business you want.

I'm already struggling. How am I supposed to pay you?

This is a good question and one I get a lot! I know how odd it sounds to pay someone to help you with your money. And I'll be very frank in my answer. I do a lot of free and volunteer coaching and education. Without having a little skin in the game, very few people take the actions necessary to make the changes they're looking to make.

This is an investment to yourself and your family, your future and your retirement and it needs to be taken seriously to make the changes you want to make. It's hard to make a guarantee as a coach because you have to do the actions, but what I do guarantee, is that if you put in the work, you'll see DRASTIC changes and the investment will pay for itself in the long run.

After putting in a little work, you'll be able to find extra money when you cut expenses, pay down debt (i.e. no more interest!), increase your savings rate, hit your financial goals quicker, and have less stress!

What are you willing to pay to change your financial story?

How long does it take to get results? When should I start seeing changes?

You really should start feeling relief in your finances by a few weeks after you’ve learned the process of Profit First and you begin to understand your numbers. You’ll really start to feel and see progress and make drastic changes within your 3rd month of implementation. It always takes some time to get used to a new process, but by the end of your first quarter, you’ll wonder how you ever did things without this system.

What if I don't know if I'm ready for one on one coaching?

Honestly? You’re ready when you’re willing to actually do the work. Any type of coaching is fully dependent on your commitment to actually follow through and implement what you learn.

The reality is no matter where you are in business, whether your business is just an idea or you’re flooded with clients….everyone is ready for coaching because no one has it all figured out and everyone can always grow. You (and I!) can always learn and grow. My job is to help every one of my clients learn how to put profit first so they can achieve the life of their dreams. In my personal experience, I have never regretted an investment I made in coaching, even when the investment was scary.

Do you offer guarantees?

I don't with one on one intensives! And the reason is simple. With coaching I provide you with the education  and accountability to hit your financial goals. But the results still depend on YOU. You're the one who has to put in the hard work, (and it is hard work) but your results depend on you.

shoot me an email

I completely understand! Every dollar invested in your business is an important one! Get in touch with me and we can chat about your situation and see if it'd be a good fit! No strings attached!

Still on the fence?